What you'll learn

In this class, you’ll learn which social channels are best for what, and how to build your brand’s social following. You’ll also learn how to build a social media strategy that everyone in your organisation can get behind. We’ll also cover productivity tips for best-practice time management in the realm of social media, and recommendations for tools that can be used to reduce time spent on tasks.

  • Understand the benefits and risks of social media

  • Draft a channel plan to use for cross-platform posting on social media

  • Discover the best practices for social media posts, including design fundamentals, third-party tools and community management


Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Emily Malone

    Social Ads Specialist

    Emily Malone

    Awarded “Australia’s Biggest Social Media Geek”in 2015, Emily is an absolute gun at Social Media marketing. She specialises in paid ads and lead generation.