What you'll learn

In this session, you’ll learn how to build and implement a digital vision for your brand that aligns with business objectives. You’ll explore each phase of the customer journey, and how it ties back to your digital vision.

  • Draft a digital vision that aligns to business objectives and market opportunities

  • Create a compelling business case for your digital vision, and a plan to influence stakeholders

  • Understand how digital has changed the way consumers make choices

  • Develop audience personas, with a focus on their needs, desires, pains & frustrations

  • Build a customer journey as it applies to your brand and audience personas


Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Richenda  Vermeulen

    Founder & CEO

    Richenda Vermeulen

    Richenda is expert in the exponential growth of organisations and people. She’s the founder of ntegrity, and previous lead the Social Media team at World Vision.