What you'll learn

  • The Big Picture

    Learn the best practices for email marketing, including design and copywriting, list management, segmentation, and legal requirements.

  • Start with your database

    Discover how to quickly grow your email list and learn techniques to improve your open and click-through rates.

  • Build out email programs

    Explore successful campaigns, and learn what makes a great email that drives conversions


Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Hannah Kallady

    Content and Email Specialist

    Hannah Kallady

    Hannah’s work on digital strategy, and her expertise in content strategy and creation, have helped some of Autralia’s biggest not-for-profit organisations.