What you'll learn

Learn how to transform an engaged digital community into customers and fans that build trust and referrals.

  • Understand “Pirate Metrics”, and how they apply to your brand

  • Understand how to nurture supporters through the conversion cycle, and know which messages you need to send them along the way

  • Practice writing calls-to-action that increase conver

  • Learn how to use data to improve your conversion process for better results


Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Ophelie Lechat

    Head of Academy

    Ophelie Lechat

    Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.