What you'll learn

In this class you’ll dive deeper into the Google Analytics platform. We covered the basics in our first Google Analytics session: now we’ll focus on refining your tracking and analysis skills. We’ll help you set up the goals and journeys you’ll need to measure and optimise your customer journeys.

  • Learn to better understand your customers using data

  • Build user segments that align to your customer journeys in order to measure success, and find improvement opportunities

  • Implement the best practices for tagging and tracking links

  • Learn how to align your Google Analytics reporting to your business objectives and customer journey


Academy teachers are award winning professionals who use these skills every day, 
working with emerging technologies and internationally recognised brands.

  • Ophelie Lechat

    Head of Academy

    Ophelie Lechat

    Ophelie brings a decade of experience at cutting edge tech companies and startups. Most recently, she was the Head of Operations at SitePoint, the world’s largest learning resource for web developers. As a global expert in content strategy, her approach is based on data analysis and a deep understanding of SEO.